Georgina Cruise is the National Manager of the Patient Advocacy Service, where she drives the strategic growth and development of the organisation to protect patient and resident rights across Ireland. Appointed to lead the Service - which was established in 2019 to support individuals navigating formal complaints in public acute hospitals, nursing homes, and following patient safety incidents -Georgina focuses on embedding safety, quality improvement, and human rights into public healthcare.

With more than 21 years of dedicated experience in citizenship advocacy and social policy development, Georgina has spent her career empowering individuals and influencing systemic change. She holds specialised qualifications in Advocacy Practice Provision, Patient Safety Complaints Advocacy, and Human Resources. Passionate about person-centred care, Georgina is committed to ensuring that service users are fully supported, heard, and empowered when engaging with public health services.